Content Writing
About The Course
3 MonthsCertificate
Words are not very difficult to place and form a sentence but forming one with the right keywords definitely is. Content writing is a course that focuses on the proper and efficient use of words at a right place at the right time.
×
Interactive Classes
Practical Classroom Training
Best In Class Infrastructure
Government Accredited Programmes
SYLLABUS
UNIT-1 Introduction
What is content writing, Essentials of content writing, Breaking the ice and building the blocks, The content writing lifecycle, Process of information collection
UNIT-2 What to know before writing.
Usage of Business communication, Branding and its impact on content writing, portraying business objectives through content writing and delivering content in different formats.
UNIT-3 Blog writing
Selecting the topic, undertaking the related research, writing the blog draft, writing the headlines, rewriting and editing the blog post, optimizing the blog post.
UNIT 4: Website Content Writing
Introduction to Website, Developing Sitemaps, Structuring Wireframes, Writing Content for Website, Rewriting/Editing Content
UNIT 5: Proposal Writing
Introduction to Business Proposal, Stating the Problems, Proposing the Solutions, Including Schedules and Budgets, Writing Conclusion
UNIT 6: Writing for Public Relations (PR)
Introduction to Public Relations, Importance of Writing for Public Relations, Writing Media Briefs, Writing Press Notes / Press Releases, Writing Content for Media / Press Kits
UNIT 7: Writing for Brochures
Introduction to brochures, Developing the structure and strategy, writing the content for pamphlets