EVENT MANAGEMENT & PUBLIC RELATIONS
About The Course
1 YearDiploma
Event management is a course which deals with the planning, coordinating and organizing of events of people and communities. In this course the students will learn to work independently and to make operational event management decisions.
Managing is all about the strategies you need to make before the occurrence of the event. Learning the right ways to manage an event is very important if you are seeking a profession in this field.
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Interactive Classes
Practical Classroom Training
Best In Class Infrastructure
Government Accredited Programmes
SYLLABUS
UNIT I: INTRODUCTION TO EVENT MANAGEMENT
Events and its importance, 7 C’s of Events, Events and its types, Hierarchy of Events, Event Planning, Event Marketing
UNIT II: MEDIA IN EVENT MANAGEMENT
Importance of Media in Fashion industry, Types of Media and professions related to it, Media planning for Designer
UNIT III: FASHION INDUSTRY
Breakdown in fashion industry, Different branches in fashion industry, Fashion styling in India, Choreography in India
UNIT IV: PUBLIC RELATIONS AND FASHION
Awareness & positioning of designer in media, Importance of PR in industry, Making press release from concept to release, Relevance of Press dockets, Good PR Quality
UNIT V: EVENT MANAGEMENT & FASHION INDUSTRY
Event management in fashion industry, Organization of fashion shows, Hype v/s Publicity v/s Advertisement, Making basic invites, Brochures, pamphlets, ad copy, layouts etc in fashion industry
UNIT VI: SOCIO ENVIRONMENTAL ISSUES
Social and environmental issues in fashion and media, Role of designer and media responsibility