EVENT MANAGEMENT & PUBLIC RELATIONS

About The Course
Event management is a course which deals with the planning, coordinating and organizing of events of people and communities. In this course the students will learn to work independently and to make operational event management decisions. An event manager needs to be a multi-tasker, creative, organized with excellent leadership and communication skills. Upon completion, you will be equipped to work in the diverse events industry, both in the planning and delivery of events with the knowledge, confidence and drive to finally put your career dreams into action.
SYLLABUS
ELECTIVE GROUP – D

UNIT I: INTRODUCTION TO EVENT MANAGEMENT

Events and its importance, 7 C’s of Events, Events and its types, Hierarchy of Events, Event Planning, Event Marketing

UNIT II: MEDIA IN EVENT MANAGEMENT

Importance of Media in Fashion industry, Types of Media and professions related to it, Media planning for Designer

UNIT III: FASHION INDUSTRY

Breakdown in fashion industry, Different branches in fashion industry, Fashion styling in India, Choreography in India

UNIT IV: PUBLIC RELATIONS AND FASHION

Awareness & positioning of designer in media, Importance of PR in industry, Making press release from concept to release, Relevance of Press dockets, Good PR Quality

UNIT V: EVENT MANAGEMENT & FASHION INDUSTRY

Event management in fashion industry, Organization of fashion shows, Hype v/s Publicity v/s Advertisement, Making basic invites, Brochures, pamphlets, ad copy, layouts etc in fashion industry

UNIT VI: SOCIO ENVIRONMENTAL ISSUES

Social and environmental issues in fashion and media, Role of designer and media responsibility